Digital Marketing

Best Guest Blogging Practices for Small Businesses to Follow in 2023

According to a Technology Content Marketing: Benchmarks, Budgets & Trends report, 78% of B2B marketers worldwide use content marketing to connect with their target audience.

So, what does all of this mean for small businesses? It implies that word-of-mouth marketing is becoming a primary source for generating leads when it comes to small businesses. Blogging is a great way to get your business on the radar, and guest post services are easy to ensure you have quality content on your site.

Guest blogging is a great way to get your business’s name out there. It is a great way to drive targeted traffic, build awareness for your brand, and grow your business.

How Can Guest Blogging Help Small Businesses?

Business-oriented blog posts are the best for small businesses. 62% of B2B marketers and 50% of B2C marketers indicated they primarily use guest blogging as an effective tactic to increase brand awareness. Guest blogging can be an excellent tool for small businesses if they use best practices in their campaigns. It helps in the following ways:

1. Allows you to build relationships– By building relationships with other bloggers in your niche, you can help each other grow by linking to each other’s sites or promoting their content on social media. This way, both of you will benefit from the relationship.

2. Helps your brand reach a new audience-. If you write blogs on topics related to your business, people might click on some of your other content or visit your website when they read those blogs. This can help you find new customers and engage with them in new ways.

3. Collects leads through backlinks– If you want to rank higher in search engines, you must have a robust link-building strategy. It provides a way to get quality backlinks from authoritative sites in your niche. You can also use these links as anchor text for your content, which will help improve its rankings on search engines like Google and Bing!

4. Helps you become an authority in your industry–  If you write blog posts on topics related to your industry, then people will see you as an authority. If you publish high-quality content regularly, people will begin to trust you and view you as an expert in this area. This could lead them to become customers or recommend others who should work with you because they know how good you are at what you do!

What are the Guest Blogging Tips for Small Businesses to Follow?

Make sure you keep these points in mind while writing a guest blog for small businesses:

Create a Blogger Outreach Strategy

If you want more high-quality links, you need to find relevant blogs in your niche, contact them and ask if they’d like to publish your content on their site. You can use tools like BuzzSumo or Ahrefs to determine which sites are most popular among your target audience and which authors have the highest authority.

Know whom you want to reach out to, what topics they cover, and what their audience wants to read about. Then plan out your guest blogging calendar, so you only spend months contributing something valuable to their audience.

Ensure That Your Content is Audience-specific

Regarding guest blogging, you must create content that speaks directly to your target audience. This means that you need to know who they are and what their needs are before writing anything at all. It will help you write something that resonates with them emotionally and leaves them wanting more.

You must write content that is relevant to the audience of the blog or website you’re submitting it to. It should also be on topic with the blog or website that’s hosting it. This will help increase traffic to your site and bring new visitors into your business who could become clients later down the road.

Focus on the Title and Subheading of Your Blog

You need to focus on the title and subheading of your blog because these two elements will play a vital role in helping people find your content easily. Make sure you write a compelling title that will make people click on it. Also, make sure that your subheading is clear, short, and contains keywords related to the topic of your article.

The title must be short, catchy, and relevant to your post. It should also be in line with the content of your article, so people can quickly identify it as something they want to read.

The subheading is a chance for you to expand on the topic of your article and make it sound more interesting than just “5 tips for blogging success”. Here are some examples:

  • How to create a compelling blog title: How I built my first blog from scratch in just 2 months…and how you can do it too!
  • How I achieved my first $1,000/month by following these simple tips…and how you can do it too!

Include a CTA in Every Blog You Write

It’s important to remember that guest blogging is about more than just writing great content. You must also consider the call-to-action (CTA) that drives people to your website.

If you’re writing for a large company, like Google or Amazon, the CTA will be clear: it’ll say something like, “Get your product here.” But if you’re writing for a smaller business, it may be more subtle – for example, asking readers to sign up for your newsletter or following you on social media.

Use Images, Videos, and Other Media Files in Your Blog Post

One thing that can help draw readers’ attention is using images and videos in blog posts. If you have photos or videos related to the topic, include them in the body of your post or embed them into the text so readers can see them without leaving the page they’re currently viewing.

Images help break up text and make your posts more visually appealing for visitors. Adding video clips of yourself talking about specific topics can help humanize your brand and make it feel like there are real people behind it who care about what they do.

Focus on Sharing Helpful Information in Your Blogs

The first thing that you need to do is to focus on sharing helpful information in your blogs. You should write about topics that will help people learn something new or solve problems they are facing. This will help create trust among your readers and make them want to read more from you.

For example, if you are an online retailer, write articles on choosing the right product based on your needs and budget. This will help them find what they need quickly without wasting time reading irrelevant content on the internet.

Write About Current Happenings or Trending Topics Only

If you want your guest blog post to get noticed and shared on social media, you must write about current happenings or trending topics only. This will help you reach out to more people and increase your chances of getting published. You can also target specific topics related to your business’s industry or even the niche you specialize in.

Staying on top of trends is vital for any business looking to expand its customer base and increase engagement with its target audience. So make sure that when you pitch a post idea to potential publishers, it relates to something happening or is relevant enough for readers to care about.

Do Not Write Too Long or Too Short Blogs

Write for the proper length so that the content is easy to digest and users can easily navigate through different blog parts without getting confused or distracted. If you write something that goes viral on social media or receives lots of engagement on your site, you have hit the right note with your readership.

The trick is not only writing long but also writing short blogs as well so that whenever people come across a link from one of your posts, they will always find something useful there that interests them enough to read further into your site.

Ensure That Your Content is Unique, Authentic, and High-quality

The most important thing about guest blogging is that it should effectively generate traffic for your website or blog. This can only happen if you create unique and engaging content relevant to your audience.

There’s no point in repeating what others have already said or done on the internet. If you want to stand out from the crowd, ensure that everything about your post is different from everyone else’s post – including its tone, structure, and length (if possible).

Wrapping Up

Guest blogging is still a popular, relevant form of content marketing that small businesses can use to build their brand and reach new audiences. However, companies must do their research and ensure that any guest blog is reputable first. Only then should they consider partnering with the blogger, not before. To learn more about how you can pursue a successful guest blogging strategy in the future, be sure to check out the strategies mentioned above.

Mathew Wiggins

Mathew is a digital marketing expert and has in-depth knowledge about SEO, SMO, PPC that he offers through his articles. He has recently started making digital marketing videos and has even developed interest in app development.


  • Digital Marketing Expert
  • App Development Expert

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