Digital Marketing

How to Increase Conversions on Your Website

Do you depend on your company’s website for branding and to make sales on behalf of your business? If so, it’s going to be important for you to find ways to convince people to come and check out your site.

You can do this by boosting your site’s search engine optimization. You can also do it by marketing your site on social media.

But in addition to bringing in more traffic to your site, you’re also going to need to figure out how to increase conversions. Your site can get all the traffic in the world. But if you’re not able to turn visitors to your site into customers, then what good is it going to do you?

Would you like to increase conversions and make more sales with your site? Then there are some useful website tips that you should put to good use.

Here are some ways in which you can increase conversions when you’re trying to learn how to get sales through your site.

Keep Your Website’s Homepage Simple

When people first visit your company’s website, what do they see? If they’re instantly bombarded with words, photos, and a whole bunch of other clutter, it’s going to be very difficult for you to increase conversions.

Generally speaking, you want to keep your website’s homepage on the simpler side. You should use a consistent color scheme and limit the number of words that people have to read when they first land on your site.

You’ll improve the chances of a person sticking around to see what your site is all about when you scale back on how much they see right away. You want to intrigue them to click around on your site more as opposed to scaring them off.

Consider Experimenting With Pop-Ups

Pop-ups have earned a bad reputation over the years. Most people hate when they start popping up all over the place out of nowhere and can’t wait to make them disappear.

But you should know that you can use pop-ups effectively on your site—as long as you know how to do it!

A lot of companies have started to use pop-ups to let people know that they’re eligible to receive a discount on their products and services right off the top. All they have to do is provide their email address and they can receive 10, 20, or even 30% off of their first order.

This is often enough to convince at least some people to provide their email addresses. It’s also enough to convince them to explore a company’s products and/or services since they know that they’ll be getting a great deal on them.

Put Testimonials in Places People Will See Them

When you’re trying to figure out how to increase conversions, one of the things that you’re going to want to think about doing is taking steps to build up trust with your potential customers. Trust is a very important thing in the business world.

The good news for you is that more Americans trust businesses right now than in past years. Surveys have shown that people trust businesses more than they trust the government at the moment.

You should help to reinforce this trust by strategically placing testimonials all over the place on your site. You don’t necessarily want to clutter up your site with too many testimonials. But you should find places to put them to show people that you can be trusted.

It’s amazing what developing trust can do for a business. When you’re able to show people that they can trust you, it should work wonders for your company and help you make more sales through your site in no time at all.

Add a Live Chat Feature to Your Site

If people have any questions or concerns about your company’s products and/or services, you should provide them with a variety of ways to get in touch with you. You should have everything from your phone number to your email address featured prominently on your site.

But you should also go the extra mile and consider adding a live chat feature to your site. This feature will give people an opportunity to ask any questions that they might have for you right on the spot.

This is going to prove to be an excellent feature for those who don’t have time to sit around and wait for a response from you and your company. It’s going to be tough for you to figure out how to increase conversions if you don’t consider sticking this feature on your site.

Find Out What People Are (and Aren’t!) Clicking On While Visiting Your Site

You can follow all the web design tips that you want and create what you think is a pretty perfect website for your business. But there are still inevitably going to be some things that people click on while visiting your site more than others.

You should try to gauge what aspects of your site people are engaging with through the use of heatmaps. Decibel can help you get a better understanding of how heat maps work and show you what they’ll do to benefit your business and your website.

Through the use of heatmaps, you’ll be able to see which parts of your site people are clicking on and which parts they aren’t. It’ll help you improve your site as you move forward so that you can increase conversions without a problem.

Figuring Out How to Increase Conversions Is Very Important

A good website conversion rate usually hovers right around 2 or 3%. That might sound very low, but it’s actually a solid conversion rate when it comes right down to it.

If you’re not enjoying a conversion rate that’s that high right now, you should do something about it. Use the tips found here to figure out how to increase conversions so that your company can be more successful than it is now.

It’s going to take some hard work on your part. But you should be able to transform the way in which your website functions so that you can make more sales in the near future.

Read the rest of the articles on our blog to get more great advice on improving your company’s website.

Mathew Wiggins

Mathew is a digital marketing expert and has in-depth knowledge about SEO, SMO, PPC that he offers through his articles. He has recently started making digital marketing videos and has even developed interest in app development.


  • Digital Marketing Expert
  • App Development Expert

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