How Do You Know If Your Business is Optimized for SEO?

March 21, 2023

Is SEO still important in your content marketing strategy? Are the top slots on Google’s first page reserved only for large box retailers, chain restaurants, and national enterprises with enterprise-level resources, thus excluding tiny, local, mom-and-pop businesses? Search Engine Optimization (SEO) is one of the most efficient ways to establish your company’s online visibility. It allows your website to rank better in search engine results, thereby increasing leads and customer visits.

While it may appear that driving quality traffic from search engines to your website is becoming increasingly challenging, SEO remains an effective—if not critical—component of content marketing regardless of your company’s size, industry, or audience. Thus, if you think your SEO isn’t working, maybe it’s time to go back to fundamentals… At the very least, the fundamentals as they currently exist. Needless to say, this isn’t the only thing you can do to boost your chances of outranking your competitors in search engines. Several technical factors can affect the capacity of search engines to access, examine, and rank your site.

Are You Mobile-Friendly?

With mobile devices accounting for more than half of all internet traffic, it makes excellent financial sense to have a mobile-friendly website. That is also excellent SEO practice. Google now penalises websites that do not provide a mobile-friendly version, at least in mobile search. If your website isn’t mobile-friendly, it’ll be harder to find. Your website is probably not mobile-friendly if you have to squeeze, double-tap, zoom, stretch, or rotate it. There are various methods for making your website mobile-friendly, but the most “future-proof” one at the moment is known as Responsive Web Design. Responsive design guarantees that your website is optimised regardless of the size screen your visitor is viewing, and it’s becoming an increasingly important factor in your search rankings.

Do Your Pages Load Quickly?

When it comes to search engine rankings, site speed is becoming increasingly important. This is most likely due to Google’s aim to encourage sites that deliver a favourable user experience. A slow-loading page does not. As people’s internet connections improved, many web developers stopped thinking about load speed. Yet, many individuals still have poor connections, and while using a mobile device, they are at the mercy of the network they are on. The good news is that Google gives a report that will tell you exactly what you need to do to speed up your site’s pages. Whether it’s image optimization, removing bloated code, etc.

Is Your Site Secure?

Is your website secured using HTTPS or merely HTTP? It used to be that only e-commerce sites and sites collecting safe information needed to be secured using HTTPS, but Google now says it’s a ranking factor. It may be a modest ranking element now, but it is expected to become more important with time.

Have You Done Keyword Research?

Keyword research is the foundation of any excellent SEO. Free tools like Google Keyword Planner and agency-level tools like Ahrefs may help you discover the precise phrases your target consumers are searching Google for to find similar products, services, and solutions to yours. This keyword research provides information on how many people search for those phrases each month, which related terms may be more effective, and how much competition you may face when you construct your content. 

Google Trends, for example, may help you compare comparable phrases and identify developing trends in your business. Even if ranking at the top of Google isn’t your primary goal, this initial step in SEO is crucial for knowing the terms and phrases your consumers use so you can include them in your content marketing and sales material. You want your content to have an impact on your customers.

Have You Done On-page Optimisation?

These are the items that visitors to your website notice, and search engines pay special attention to them. This implies you’ve previously done some keyword research or engaged an SEO firm to assist you to find the ideal keywords.

If you’ve been paying attention, you’ll notice that both Google and many SEO professionals have recently downplayed the value of keywords. Google encourages you to quit relying just on keywords and instead provide excellent content for your visitors. SEO professionals have echoed this sentiment in their advice. Knowing the phrases your consumers use at Google is critical for producing good content! Customers want to know that you’re speaking the same language, therefore keyword research is essential.

Is Your Website Optimized for Local Search?

Several companies have “geographic challenges.” Locals will patronize a pizza restaurant, an accountant, or an independent gym. Some enterprises, such as hotels, tour companies, and gift shops, may rely on tourist spending. Do you get results like these when you search for your company? A 3 pack contains that map as well as the three outcomes. Those are local search results depending on your location or the search you just performed.

Consumers can select one of the three results or click “More locations,” but if Google has done its job, the majority of people will select one of the three alternatives listed above. If you want a piece of this rich company, you must rank among the top three results.

Choose Your Battles

Maybe you’re looking for additional speaking opportunities, but there’s no way you’ll get past the first ten results on Google. So don’t worry; not everything is gone. Isn’t it more probable that a modifier, such as “motivational,” “parenting,” or “social media,” would be included with “keynote speaker”? Even if they started broad with “keynote speaker,” they will almost certainly limit their search once they see the first results. The click-through rate for the Google search “keynote speaker” is less than 35%, indicating that many individuals who do this search instantly adjust their search after seeing the results.

By conducting keyword research, you will be able to produce (or record) content that is more valuable to your target consumer. By strategically positioning your keywords and engaging in other tried-and-true search engine optimization practices, you may boost the likelihood that Google will disseminate your material to your intended audience. You may earn a top place on Google’s page one results regardless of your size, geography, or service area by restricting your focus, selecting your fights, and using Google Business Profile. 

Just reading this content will not enhance your search engine results. But, you may be able to make these modifications with the assistance of your web developer and begin seeing benefits soon. How fast do you need it? If you’ve never done any SEO before, you may notice an improvement in a few days to a few weeks. If you work in a competitive field, it may take more time and effort, such as frequently providing fresh material to your site, aggressively pursuing inbound links, and staying on top of SEO trends.
You may also attempt to create a platform where you can position yourself on a level with your competition since as long as you continuously update your blog with more information, you will be successful. A blog may considerably help your SEO link-building efforts, and if you opt to engage with SEO link-building services in Singapore, learn more about how to boost your SEO campaign. In summary, use SEO as a multiplier for your success to get the most out of your content marketing investment.

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