Running a business-to-business company is much more complex than running a business-to-consumer company. The demands on B2B companies are much more stringent and the expectations much higher because they’re at the top of the supply chain. To provide your clients with the value and quality they’re looking for, you have to be on top of your game at all times.
The great thing about the Fourth Industrial Revolution is that there are software programs capable of automating many operations making it easier for everyone from the workers on the factory floor to the sales team and execs. Several software upgrades are essential if you want to provide your clients with the optimal customer experience and maximize your profits. Continue reading to get some tips that will help elevate your business-to-business company.
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Contact Center Software
The COVID-19 pandemic has forced many companies to have to rethink the way they operate and provide customer service. Now, more companies than ever are using virtual contact centers and call centers to provide the best possible customer experience.
If there’s one thing customers love above all else, it’s the ability to get instant solutions to their issues. Contact center software enables your company to step up to the challenge of being everywhere at once for your customers with around-the-clock inbound call service via interactive voice response (IVR) technology.
Furthermore, with a cloud contact center, your salespeople can provide omnichannel solutions and follow the customer journey from online to the phone line and even simultaneously if necessary. You can also initiate contact with potential clients who visit your website with chatbots and live chat prompts.
A cloud contact center is one of the best gifts you can give your salespeople and even your HR team. After all, you want your top sellers to have the ability to connect with and solve problems for customers at all times.
Configure, Price, Quote (CPQ) Software
Developing complex products is one of the best ways to grow your customer base, outshine your competitors, and carve a niche for your company. However, the challenge that many companies face is giving their clients an accurate quote for their customized products.
Giving your clients the right price for your configured products is integral to ensuring you reap your due profits and offer great value to your customers. That’s where CPQ tools come into play, so what is CPQ technology?
With CPQ software, you get the power of analytics, artificial intelligence, and automation which help you to prescribe best practices for a configuration, the right price for the configuration, and what the best materials are for the project.
As you can see, CPQ technology is a powerful workforce optimization tool and helps to improve everything from enterprise resource planning (ERP) to your price quote system. If you want to cut operational costs, improve business processes, and ultimately, increase your company’s bottom line, CPQ software is the software upgrade you’ve been looking for.
Customer Relationship Management (CRM)
As technology has advanced, it’s been harder for companies to set themselves apart from their competitors as now even small businesses can provide premium value to their customers. That means that your best show at gaining an edge on the rest of the field is by providing the best possible customer experience.
With CRM software, you can get valuable insights into what your customers are looking for and increase customer loyalty. If there’s anything salespeople value above all else, it’s information about potential clients. Armed with the right data, they can turn more customer interactions into actual sales.
The best way to improve agent performance is to improve the tools they have to operate with. CRM will help your sales reps to find the right customers at the right time and provide them with the right solutions.