Social Media

7 Practical Ways to Increase Engagement on Instagram


In this digital age, every business is competing to promote its brand on various social media platforms. Out of all, Instagram is the most powerful tool to build a strong network and uplift your brand online. 

However, to enjoy such benefits you need to have a high engagement on the platform. To make your brand the center of attraction you need to increase the number of likes, shares, and comments on your posts. 

Getting more engagements can be a hard mountain to climb. Nevertheless, influencers can always buy followers for Instagram to boost their page but then why not save this cost by learning some practical ways to increase engagement on Instagram. You just need to know the right tactics to grow your Instagram followers organically. 


In this post, we are sharing a list of 7 practical ways to increase engagement on Instagram. These tips will help you create amazing posts and help you connect better with your followers. 

1. Draw Attention by Sharing Relatable Posts

Share content that your followers can relate to, this way they will repost and increase the visibility of your page. Of course, you want to talk about your products, you can modify your product content according to the interest of your followers. 

Analyze your profile and track which content is getting the best results. Similar content should be posted with relatable captions. This is one of the best ways to gain more followers on Instagram. 

Remember, that your content should be of high quality, make sure it is visually appealing and at the same time reflects your brand perfectly. 

2. Post Stories with Stickers Daily

Instagram stories are one of the perfect tools to connect with your followers on a personal level. Just keep in mind, this technique will only work if your stories are consistent and engaging. 

Add different types of stickers to your stories to make them more fascinating. It is an excellent way to interact with your followers. Instagram provides various types of stickers including questions, quiz, countdown, polls, and so on. 

In this way, you can connect your brand with a larger audience and generate traffic on your website also. Just don’t forget to use the “Swipe Up” option in your Instagram stories. Also, highlight your stories into different categories, this makes your feed look more organized. 

3. Write Meaningful Captions

Instagram is a visual social media platform but merely posting pictures or videos will do no good to increase your visibility on this platform. Your posts need to have strong and meaningful captions reflecting your brand values.

To boost up your engagement rate, ask interesting questions in your captions. In this way, you can strike up conversations with your followers. You can always hire a professional writer to do so. 

There is plenty of content for captions like giving tips, telling a story, asking questions, and so on. Just remember, the key is to provide content your followers actually want to read. 

4. It’s all About Hashtags

Hashtags are one of the most important bits of an Instagram post. With this feature, you can also get a chance to trend on the explore page of the platform. Your hashtags should be specific and related to your brand. 

Also, remember to use trending hashtags with every post, this will largely impact your engagement rate. You can always use a lot of hashtags in a post. However, it is better to add fewer hashtags, not more than 7, to look more professional. 

You should also create a unique hashtag for your brand and add it to every post. This will help you to make your brand stand out in the crowd of millions. The unique hashtag should perfectly reflect your brand. 

5. Generate Engagement by Posting Video Content

The impact of video is greater than text, you should take advantage of video content to attract more engagements. Different video formats can be used to post creative content highlighting your brand. 

Video content is more engaging than image content. So, why not shoot something fascinating with some music or text and gain more likes. You can make tutorial videos, unboxing videos, footage from live events, and many more. 

You also have access to post video content in different forms like IGTV videos, Instagram reels, video stories, or simply on the feed. Your video should be informative with a pinch of creativity to get more traction on the grid.

6. Post at Engaging Hours

The Instagram algorithm is not easy to understand, but once you are through, you can reap benefits out of it. According to the algorithms, it is better if your post gets more likes in a short period. 

You can monitor and track the analytics of your account to know at what hours your engagement rate is high. The right time depends upon various factors, every user has different peak hours. 

Avoid posting at the wrong time, you can schedule posts ahead of time with a new feature of Instagram. Also, it is very simple to figure out your account’s most engaging hour; various sites provide tools to do so. 

7. Team Up with Influencers

Collaboration is yet another way to drive higher engagements. Instagram is the world of influencers and if you want to thrive in their world then Team up with them. 

With influencer marketing, you can send your products to various influencers and get them promoted with minimal promotion fees. Paid partnerships can be very beneficial in creating awareness for your brand, and attracting more engagements. 

Also, remember never to compromise with the quality of your content as it is the most important thing which affects your engagement on Instagram. 

Instagram is full of opportunities to drive engagements on your posts. You just need to know the right strategies to do so. Above, we have listed the most practical ways to gain Instagram followers and boost up your Instagram page. Our work is done, now it’s your turn! 

So, what are you waiting for? Apply the blend of these tips on your account and keep your audience connected!


Priyanka Tomar

Writer and Editor with 3+ years of experience in writing technical, academic, Journalistic and creative content

Education:

  • Advanced Professional & Technical Communication Certificate from the California State University
  • Masters of Mass Communication (MMC) from IP University
  • Bachelor of Journalism and Mass Communication (BJMC) from University of Delhi

Expertise:

  • Email Services
  • Technology
  • Software
  • Internet
  • Social Media
  • Microsoft

Core Competencies:

  • Technical Writing
  • Documentation
  • Research / Investigation
  • Information Gathering
  • Blogs and Articles Writing
  • Content Editing / Improvement

Technical Skills:

  • Operating System: Windows & macOS
  • Application Packages: MS Office, Kingsoft Office, Excel, PowerPoint
  • Software: QuarkXpress, Audacity and Adobe Photoshop

Experience:

  • Obtained job experience by working for High School and Collegenewspapers, magazines, and radio stations.
  • Progressive history of writing content for Times of Africa's weekly Newspaper and Magazine edition.
  • Worked as a senior feature writer for Web Portals - News Mantra and Capital Khabar.
  • Showcased proficiency in performing content moderation in OLX India Pvt. Ltd.
  • Written news/general (including technical) articles for CSR Magazine.
  • Currently working with Battersea Corporate Pvt. Ltd. as a Senior Writer since Aug’19

Profile Summary:

  • Strong understanding of products & services to translate complex, technical information into simple, polished, engaging & user-friendly content that meets the needs of our target audience.
  • Skilled in writing blogs & articles on email service, technical instructions, manuals, assessments, troubleshooting, and guides through clean prose, strong research, and the use of appropriate sources and citations.
  • Strong capabilities to plan, research, develop, organize, write and edit operational procedures & manuals that set users up for success.
  • Creative ability for creating a visual story using tables, charts, infographics, and photographs that increase users’ understanding.
  • Superior written and verbal communication skills, with a keen eye for detail; proven ability to quickly learn & understand complex topics as well as handle multiple projects simultaneously with an eye for prioritization.

Words from Priyanka Tomar

Communication is one of the most important elements of any business. In fact, in many organizations, employees rely heavily on written instructions, guidance, and procedures. So, as a Technical writer or you can call me a techno specialist, my work is to advance and improve both internal and external communications by writing for email services, websites, software, applications, technical instructions, and more. 

Unlike writers who usually specialize in a given field, I have the capabilities to write about any topic of interest. With every new experience, my skills are growing, and I believe that my desire to write, research, give creative inputs and above all learning makes me an ideal personin sharing unique content to enrich the lives of our valuable readers.

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