What Kind of Link-Building Strategy is Best for SEO?

February 8, 2022

Link popularity continues to be one of the most decisive ranking factors for Google and other search engines. Links are the second largest factor contributing to how your business gets ranked in local searches. To improve your search engines ranking, you can’t ignore the importance of link building and the need to put together a solid strategy that will help you earn high-quality links.

That said, whether you are a beginner, or an experienced entrepreneur, looking for new methods to increase Google search ranking, there are literally dozens of approaches you can take. 

This comprehensive guide from Web 20 Ranker LLC will help you learn the various strategies of link building.

What exactly is Link Building?

Link building is the process of acquiring inbound links to your website from other websites. Links help to build the online presence of a brand and create a sense of trust for consumers. In addition to generating traffic, links also help in generating leads in the future. 

Why is Link Building So Important?

Link building is an important ranking factor that search engines use to determine who appears at the top of a search result page. 

Google, Yahoo, Bing, and other search engines look for the number of links (and the quality of those links) that lead to your website while deciding how to rank your website. 

Having more high-quality and trustworthy websites linking to your website will result in higher rankings on search results pages.

Strategies for Link Building

1. Use Strategic Guest Blogging

The concept of guest posting is simply inviting other bloggers to write posts for your website. Publishing the content as a guest post will allow you to get backlinks from the websites and bring your website to a whole new audience. 

To write a guest post, you should be sure the site, or website source, is better for you to use, rather than posting on a top site that adds no value to your site. Having many guest posts is fine, but if your content doesn’t relate to your target audience, they are irrelevant. 

2. Claim Business Listings

One of the simplest ways to increase your online presence is to claim business listings. Public sites such as Merchant Circle, Yellow Pages, Trip Advisor, Yelp, and Facebook offer link-building opportunities.

Moreover, you can link your website to local directories like Yahoo Local, Google My Business, and Bing Places. Furthermore, this will optimize local SEO.  

3. Use Broken Link Building

You can increase the search ranking of your website by replacing the broken links on external websites. 

It is a good idea since no one likes to have links on their website that are dead or broken. Therefore, if you inform others about the broken links, they’ll gladly replace them. A broken link-building campaign can be carried out on any website in any niche with the help of SEO PowerSuite. 

The concept behind broken line building is very simple. What you need to do is:

  • Check other websites for dead links.
  • Offer your site as an alternative to the webmasters of the website.
  • Replace broken links with yours. 

4. Use Websites That are Q&A like Quora

With more than 300 million users worldwide in 2020, Quora is a fantastic website for SEO purposes across many areas. 

The first step is to research keywords for posts with high traffic that are relevant to your niche. Add accurate and thoroughly researched answers to related questions on Quora using the related keywords. 

Adding a backlink to Quora is a great way to increase traffic, increase credibility, and boost your SEO ranking.

However, no-follow links are still effective strategies and can help develop connections for the future even with Quora’s policy.

5. Content-Based Link Building

The most effective and efficient way to ensure the long-term success of a link-building campaign is to use linkable content. In contrast to guest blogging, which entails writing guest posts for another website, content-based link building involves creating original content for your own website and then leveraging that to build links. 

It may be that you have already done bulk content writing on your website. Link building via content is not as simple as just promoting an existing blog across the web. Some types of links are simply better at attracting links than others. In general, unique content presentations, such as infographics and interactive content, will attract more attention and earn you more backlinks. 

It’s important to always publish quality content on your website, as this will help you earn high-quality links.

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