The Significance of Email Spam Testing

October 19, 2022

email spam testing

Email spam testing is one of the most essential steps in your email marketing campaign. If your email isn’t delivered to the inbox, it’s as good as deleted. And if it’s caught in a spam filter, you’ll never know. That’s why it’s important to test your email for spam with an email deliverability test before you send it out to your subscribers. In this blog post, we’ll discuss what email spam testing is and how to do it correctly.

Spam testing is the process of sending test emails to a variety of email addresses to see if they are delivered to the inbox or caught in a spam filter. There are plenty of ways to do this, but we recommend leveraging an email deliverability service like Litmus or Mailgun. These services will send your test email to a large number of email addresses and return a report showing you whether or not it was delivered.

When you’re ready to start an email deliverability test, there are a few things you need to keep in mind. 


  1. First, make sure that your From address is accurate and includes your name or brand. This will help ensure that your email isn’t flagged as spam by mistake. 
  2. Second, use a subject line that is clear and concise. Avoid using excessive punctuation or all caps, as this can also trigger spam filters. 
  3. Finally, make sure your email content is relevant and engaging. If your email looks like it’s trying to sell something, it’s more likely to be caught in a spam filter.

Making use of an email address spam checker is a crucial step in the email marketing process, so don’t skip it! By taking the time to test your emails before you send them, you can be sure that they’ll reach the inbox and have a chance to engage with your audience.

Why Do Emails Get into Spam Box? 

Have you ever wondered why your messages sometimes appear in the spam box? It can be really frustrating when you’re trying to communicate with your customers and some of them never even see your message. In this blog post, we will discuss the reasons why messages end up in the spam box, and how you can prevent it!

The first reason why emails end up in the spam box is because of the way they are designed. If your email message looks like it was created by a mass emailing service, or if it has a lot of images and very little text, then it is more likely to be considered spam by email providers. To avoid this, make sure that your email messages are designed in a way that looks personal and professional.

Another reason why email messages end up as spam is because of the content of the message. If your message contains keywords that are commonly associated with spam, then it is more likely to be considered spam by email providers. To avoid this, make sure to use industry-specific keywords in your email content. It’s a good idea to leverage an email spam checker to pinpoint spammy words before sending out messages.

Conducting a Spam Test: A Step-by-Step Guide

Are you worried that your messages might not reach your subscribers? Are you concerned that they may end up in people’s spam folders instead? If so, then you need to perform a spam test. In this article, we will walk you through the steps of how to do a spam test. We’ll also provide some tips on how to improve your email deliverability rates.

There are a few different ways that you can go about testing your email deliverability. 

  • One option is to use a service like Mailinator. With Mailinator, you simply sign up for a free account and then send your test email to the unique address that they provide you. 
  • Another option is to set up a separate email account with a free provider like Gmail or Yahoo. Once you’ve done that, you can add some of your subscribers’ email addresses to the BCC field when sending out your test email.

When it comes to actually testing your emails, there are a few things that you’ll want to keep in mind. 

  • First, make sure that you’re using an up-to-date version of your Email Service Provider (ESP).
  •  Next, send the test email to yourself first. This will allow you to check for any formatting issues or broken links. 
  • Finally, send the email to a few trusted friends or family members and ask them to mark it as spam if they think it is.

Once you’ve followed all of these steps, you should have a pretty good idea of whether or not your emails are going to end up in recipients’ inboxes or their spam folders. If you find that your emails are regularly being marked as spam, there are a few things that you can do to try and fix the problem. 

  • First, take a look at your subject line and make sure that it’s not too aggressive sounding.
  •  Next, check the content of your email and make sure that you’re not using too many spammy keywords. 
  • Finally, make sure that you’re not sending too many emails in a short period of time – if you are, you may be coming across as spammy.

If you follow all of these tips, you should be able to avoid the spam folder and ensure that your emails are getting delivered to your recipients’ inboxes. 

Wrap Up

Email deliverability is an important issue for any business that relies on email communications with customers or clients. If your emails end up in the recipient’s spam folder, there’s a good chance that they’ll never see them – and that means lost opportunities for sales or engagement.

That’s why it’s essential to perform an email delivery test on your email before you send it out to make sure it’s not going to get caught in a spam filter. To do a spam test step-by-step, it’s necessary:

  • to create a text version of your email. To do this, simply open up your email in a text editor like Notepad or TextEdit. You can also save the email as a .txt file from your email client if you prefer. 
  • to take a look at the content of your email and see if there are any words or phrases that could trigger a spam filter. Some common examples include “free,” “guarantee,” and “100% satisfaction.” If you see any of these, try to reword your email so that it doesn’t use those terms.
  • to run your email through a spam checker tool like Litmus or Email on Acid. These tools will analyze your email and tell you if there’s anything else you need to change in order to avoid the spam filter.

And that’s it! By following these steps, you can be sure that your emails will make it into inboxes instead of being caught in a spam filter.
Do you have any other tips for avoiding the spam filter? Let us know in the comments below! And be sure to check out our other blog posts related to an email deliverability audit for more information on how to improve your chances of reaching the inbox.




Next, can read: How Do I Create a Database for Email Marketing?


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