There is no denying the fact that building targeted mailing lists is surely one of the most challenging and toughest jobs out there and this is the main reason why most of the firms who are short on time, prefer to purchase email lists instead of buying. Well, it doesn’t matter whether you are planning to purchase email lists or have built your own targeted mailing lists, the most important thing that is going to matter is how you put them to use. Building targeted mailing lists is just half the job done as you need to put that targeted mailing list to work and that too with proper planning.
There are many people out there who complain that even when they went to purchase email lists, they are not able to get palpable results from it and that’s not because the targeted mailing lists were wrong but it is because of how they used it for driving sales. The good news is that there are many ways you can use marketing mailing lists to use and we have picked up some of the tips that you can use in order to make the most of your efforts. Keep reading to stay illuminated.
Sales and discounts
If you are running a business then you need to be aware of the basic fact that sales and discounts are going to be one of the most powerful tools that you can use for enticing customers and even for doing repeat business. But the first thing that you need to do here is to make your customers aware when you are introducing sales and discounts.
There is not even a single consumer out there who doesn’t love bargaining and you can use your marketing mailing lists for informing your customers about the heavy discounts and sales that you are offering during a particular season. If the customer is interested in your discount then he will do a transaction with your firm for sure.
Special offers and prizes
You will need to segment your marketing mailing lists on the volume of purchase to create a group of the most valuable customers on your list. Well, nurturing such customers is your responsibility and you can do it by giving those valuable costumes special offers and prizes.
All that you need to do is to notify the valuable customers on the list that they have a chance to grab this amazing offer or unique prices and these offers and prizes are specially made for these customers. This way, you will be able to make your customers feel special and valued.
If you just send information about offers and discounts and not include the link, it will be like telling a person ‘this city is great for fast foods but I don’t know any fast food joints here’. Yes, not providing links in your email can turn out to be frustrating for the customers and they will never be interested in grabbing a discount that contains only half of the information.
Provide direct links to those pages of your website from where the customer can make a direct purchase on the basis of the discounts, offers, and prizes that you have offered in the email using the marketing mailing lists.
Provide your audience with timely updates
You don’t need to design every email communication like a sales pitch as you also have the option of providing business updates through emails. You can simply tell your customers about the big milestones and targets that your business has achieved during the past couple of months.
This type of information sharing will surely keep your audience engaged and thus the chances of these customers getting converted into loyal customers will also be high.
Feature customer stories
There is one more effective way to keep your customers engaged and that is by telling them stories about how other customers were able to use the product and how it added value to their life. This is basically a type of self-sell approach and it works well when you have an enticing storytelling ability.
You need to sit down with your content team and then discuss the points that you need to cover in that story. Don’t make it a novel rather try to keep it crisp and short while including all the information required.
Marketing mailing lists can fuel the growth of your sales department but you need to make sure that you are using that list in a precise manner. You can simply use the tips mentioned in this blog post and drive more sales than what you have generated by using the same email list.