Did you know that when consumers are making decisions about where to shop, 82% will gravitate toward a business they already recognize?
That’s why building brand awareness is one of the cornerstones of any strong business marketing strategy. Without that recognition, you’ll miss out on sales simply because consumers don’t know who you are.
Fortunately, building brand awareness doesn’t have to be complicated!
Read on for four easy ways that you can focus on brand marketing and make sure that consumers think of you next time they’re looking to shop.
To start, you can’t build brand awareness with inconsistent branding. That means that you want to use a recognizable logo and pull that same font, design, and color scheme into your website, your social media presence, and your signage. If your business also has multiple slogans or even names, it’s time to settle on one unified vision or consumers will feel like they’re encountering your business for the first time more than once.
Get your name out there by staking out territory in established newspapers, magazines, and blogs. If consumers see a write-up about your brand in a publication that they trust, they’re going to feel more reassured that you are a professional and reliable business. Start looking into press releases and guest posts that can not only help you establish yourself but can also help you grow your backlinks and web traffic.
One way to build brand recognition is by literally putting your branding in front of consumers’ faces as often as possible. Giving out branded swag that consumers will continue to use is a great way to promote your brand. Not only will the consumers who receive your swag begin to form brand recognition but others that they come into contact with when wearing or using your swag will, too.
Influencers are a brand’s best friend, and micro or local influencers are always looking for partnerships with the small businesses in their community. Do some research and find out who holds sway on Instagram and Twitter in your city. Then, contact them and ask if they’re interested in promoting your brand.
Typically, influencers are looking for something in exchange for their promotion. Be willing to negotiate with them and consider providing them with free products or services that your business offers.
Competition is steep in almost every industry and without brand awareness, it’s easy to fall back into the shadows. Spend some time this year implementing these simple steps to build brand awareness and watch as your business blossoms!
If you’re looking for more ways to boost your business this year, dive into our content about social media and the internet at large. The web is always expanding and we’re here to help you navigate what works and what doesn’t so that you can effectively promote your business online.