Audio and video have become an integral part of successful marketing. Today, no business can do without these files since website traffic and sales will depend. If you have invested a lot of effort and money in creating media content, then have you thought about how transcription services can bring even more benefits?
The combination of audio or video files with transcription is the most explosive bomb, as it allows you to attract the attention of a wider audience. All people are different, and so are preferences. For example, someone loves to read, someone to watch information, someone to listen. Therefore, by combining these strategies, you will give the audience a choice – which is very beneficial because few companies put customer convenience above their interests.
Below you will find eight reasons why using a transcription service will positively impact your business. Don’t save on transcription because your success depends on it!
Transcription Services from Experts Saves Money
Self-service business transcription can get expensive. For example, buying equipment, hiring labor, and checking the quality of texts require large investments. In early business development, this is an inappropriate investment. By contacting a transcription company, you will significantly save money since they already have all the necessary programs and equipment for work, and the cost of services is inexpensive.
By ordering video or audio decoding, you save on advertising. To order an article from a well-known blogging writer, you will need at least a couple of hundred dollars. However, if you post an article on your website, taking into account all the buyer’s positions, you will not spend a cent.
Plus, you save time. Instead of transcribing video or audio to text, you can spend energy and energy creating designs, selling products, etc. With the help of professional human transcribers, you will not have to worry about the quality of the papers because they have many years of experience in creating successful texts.
Transcription Diversifies Content
By filling your content with audio and video files, you touch the different senses of people. For example, with video help, you visualize information, and visitors are more attentive to the product or services. With the help of audio, you can relax – a pleasant voice in the background allows you to do useful things and not strain your brain. However, with the help of text, you care about people used to assimilating information through articles.
In addition, people will quickly share this information with friends on social networks because most of us do not have time to listen to hour-long shows. However, a passing reading will provide an opportunity to understand the essence of the topic. Also, your content will look diversified – continuous video or audio files attract a much smaller audience.
Transcription Improves SEO
If your content is based only on podcasts or video reviews without text, sound formats will still not take high search results regardless of the high quality of the information content. However, if you share information from video or audio in text form with search robots, then your chances of recognition will increase. At the same time, you should fill your texts with keywords that Internet users are looking for. Do not forget that the texts must be original – plagiarism is taboo in content and marketing. Therefore, trust your audio files to the online transcriber if you are not good at these aspects.
Transcriptions are A Great Alternative for the Hearing Impaired
Transcripts are an excellent alternative for deaf people who sincerely want to understand what audio files are about. Through audio and video transcripts, you will prove that you support social equality, regardless of gender, age, and physical ability. As a result, your articles will be shared by hard-of-hearing people, and you will capture a new segment of the audience that is no less interested in services and products than ordinary people.
Transcription Helps Researchers
Do you create audio and video materials for various sciences? You are doing a great job! However, if any researchers want to use your material, you must provide a text version. Why? The fact is that people can refer to text formats as quotations and add links. This will increase your acceptance in the world of science. In addition, transcribing audio will help researchers not return to listening to information every time. It is enough to read the excerpts and supplement the essay or dissertation with your thoughts. In this way, you help researchers save time to write other equally important projects.
Transcription Allows Add Links
While recording audio or video, you can refer to various sources or mention information from previously created media files. It is unlikely that any of the listeners will want to look for the additional data you mentioned. However, the text format will allow you to include links to secondary sources or content that you have previously created. Visitors will only need to click on the link, and access to the new information will be open. Links to additional content are key to retaining readers’ attention.
Transcriptions are Useful for Archiving Content
It so happens that you might have accumulated a lot of video and audio content on a specific topic, and you want to create an ebook. It will take you many weeks or months to listen to all these materials and transcribe them. However, if you transcribe media files and archive them in advance, you can make it easier to find the actual information. In addition, you can use excerpts from different transcripts to create a new article.
Transcription Increases Average Website Residence Time
To download audio or video content, Internet users will need more data consumption than reading. If the user is located in a place where the Internet speed is low, he will most likely not waste time downloading content and leave the website. If you transcribe video and audio files into text format, then you will increase the average time spent on the page. Increasing your stay traffic will improve your passive income. Therefore, transcription can become an indispensable tool for your business.