Six Small Business Advertising Basics for Staying Competitive in 2022

August 29, 2022

Did you know that there are over 31 million small businesses in the United States? With so much competition, you’ll need a small business advertising campaign that stands out.

It can be challenging to start out, especially if you’re on a tight budget. The secret is understanding the basics so you know what to focus on first.

Keep reading this guide for six small business advertising basics that will get your small business noticed!


Get to Know Your Audience

A significant part of advertising your business is knowing who your audience is. Larger companies can more easily appeal to a broader market, but you’ll need to find your niche if you’re a small business.

To do this, create a buyer persona of the type of customer you want to target. You’ll make a fictional representation of your customer, including their age, behaviors, habits, and where they might live or shop. Doing this will help you target your ads to appeal to your particular customer base.

Use SEO to Optimize Your Website

Next, use search engine optimization to boost your website’s visibility in Google search results. To do this, you’ll need to take steps like:

  • Identify relevant high-ranking keywords
  • Publish valuable content consistently related to your business niche
  • Use local SEO and consider hiring a company as your local SEO guide
  • Optimize your website for mobile devices

You’ll also need quality backlinks to trusted sites. To do this, you can write guest posts or invest in great link building softwares.

Promote Your Business on Social Media

An essential tool in your small business marketing plan is to increase your social media presence and look for social media opportunities. Try hooking up with a digital marketing agency like Scorpion. First, start with a clear plan in mind, and set clear objectives.

Next, you’ll need to research the competition to find out what’s working for them and what isn’t. This way, you can get a good idea of what types of content your audience will respond to the most. You’ll also want to take steps that include:

  • Figure out which platforms are best for your business
  • Build relationships with other businesses and influencers in your niche
  • Interact with your followers by mentioning them in posts and responding to comments

Invest in Digital Advertising

If you’re new to marketing a business, you’ll need to figure out what type of digital advertising makes sense for your business.

It’s best to develop a strategy that includes email marketing, social media ads, and pay-per-click (PPC) ads. Common PPC ads include product ads and search ads that come up when a person types a certain keyword. These ads will direct people straight to your website.

Get Involved in Your Local Community

Sponsoring or hosting local events in your community is a fantastic way to build local relationships with your customers that goes beyond the internet.

You could consider having a charity barbecue, hosting a workshop or class, or holding a local contest that gives the winner a free product or service.

Use Direct Mail

It’s easy to forget direct mail in the world today, but it’s still a valuable marketing tool that keeps you competitive in this digital day and age. You can send letters, flyers, and postcards to nearby customers to promote your business.

You can also send loyal customers bonus coupons and holiday gift packages. 

Direct mail remains a smart solution to reach local customers that don’t spend much time on the internet and prefer receiving something in the mail they can sit down and read without needing technology.

Boost Your Small Business Advertising Today

Now that you have some tips to boost your small business advertising campaign, you’ll be able to get your business off the ground in no time.

For more tips, check out the rest of our blog for more small business and advertising articles that will get you moving in the right direction.


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