What are Link-Building Services and Who Should Use Them?

November 8, 2022

Did you know that nearly 40% of small businesses in the United States aren’t investing in SEO strategies? 

SEO has become a powerful marketing tool that keeps companies relevant and building revenue. 

If you want to learn more about SEO, you need to understand the basics of link-building.

Keep reading to discover more about link-building SEO services and if they can benefit your business! 

What are Link-Building Services?

Link-building services include methods that help businesses earn valuable links and high-authority domains. 

Link-builder services are meant to build your links on other sites that will refer them to your site. You can increase your website traffic by using proper placement, original content, and the right words. 

Reputable and relevant links must be used correctly to increase traffic. Backlinks are a powerful resource that can help predict a company’s success. Since more than 75% of consumers in the US research a business online before making a purchase, you don’t want to overlook links. 

Read This to Know: Why Should You Take Advantage of On-Page SEO Services

Types of Link-Building Services 

Have you ever searched for a company online and discovered that you were 10 pages deep?

Link-building services help businesses avoid this problem by getting the company in the reader’s vision. By using the different services, you can connect with a larger audience and discover the most effective strategies. 

It’s common for businesses to try a variety of methods before putting more money into a specific area. Take note of the services that you’re business can benefit from. 

Guest Post Creation

If you want to draw consumers to your website, a link-building team can use guest post content to get the job done.

Guest post articles can improve your website analytics and increase sales. Depending on the SEO company you hire, they can create unique and relevant content for other sites, with links from your company. 

As people read the articles and blog posts, they can naturally encounter your website. This is different from your company’s blog page since the links will be on other published websites. 


Website SEO services are turning blogging into one of the most effective marketing tools. 

No matter what industry you’re in, you can create a blog to help consumers learn and make purchases. Blogging services are recommended for link-building since you can add internal links to each article. When you use internal links, you can help consumers navigate your site with ease. 

Try to avoid linking your homepage or the contact page to your articles. Although these pages provide useful information, they don’t act as a call to action. Navigating your customers to pages where they can make appointments or purchases will be more beneficial. 

Social Media 

Americans spend nearly 7 hours a week scrolling through social media. 

Social media is a great way to connect with your audience, but sometimes it isn’t enough to get people to your site. If you want to improve link-building efforts, you should focus on your social media pages and content. 

By including links on your posts, you can refer customers to your website to gather more information. This is a helpful way to increase traffic and sales if your shopping page, menu, or prices aren’t listed on Facebook. 

Before you start building accounts, make sure you have a clear understanding of your target market. Different markets use different social media platforms. For example, if you want to connect with Gen Z, you’re better off using TikTok and not Facebook. 

Push-Button Backlinks

Another common strategy for increasing links is the push-button method.

You can create “Push” buttons on your website, emails, and other locations to direct people to other pages. Blog comments and directories are great places to include these links since they’re organized and many consumers use them. 

Stay away from links that appear like spam. When you use reliable sites, the customers will trust your content and be more likely to make a purchase. 

Press Releases 

Although the newspaper industry appears to be dying, it’s actually evolving.

Newspaper companies are using the internet and social media to connect with viewers and share information. If you have the chance to do a press release, it can increase your link-building strategies. Have a local company hold a story on your business and a link-building team can ensure that readers find your site. 

Press releases are still relevant since people want to get information from reliable sources. 

Who Should Use Link-Building Services? 

If you don’t provide services or products, you likely don’t need link-building services. 

Link-building services are meant for people that want to market something. They use the strategies mentioned above to increase sales and brand awareness. There are a few categories of people that can benefit from link-building services listed below.  

Business Owners 

Owning and managing a business comes with a lot of responsibilities, and sometimes marketing isn’t the top priority. 

Delegation is a wonderful tactic, but if you don’t have a marketing team by your side, you’re limited. SEO and link-building companies can help you manage your marketing at a reasonable cost with significant results. You can be involved with the entire process or trust the work of the company you hire. 

As an owner, you must choose to work smarter and not harder. You will quickly see the results of link-building services and the cost won’t be a factor. 


Since the early 2000s, blogging has become a sensation for people to tell stories, share opinions, and teach. 

If you are a blogger, you should consider link-building services to get more viewers to your page. You can use organic methods and place links within the content you create. This gives you the option to simply write the material and take photos, without having to research the latest SEO methods. 

Blogging isn’t always just about sharing a story. Some bloggers create seminars, books, and other resources. These web pages can get linked to your content to help you make money and get more views.

Also, Read: 3 Strong Strategies for Lead Generation 


Many people look up to online influencers and make decisions in their life, based on their guidance. 

If you want to make money as an online influencer, you can use link-building in several ways. You can work with companies and share product reviews with hashtags and links. This is a great way to make quick money if you don’t have anything to sell yourself.

You can also use link-building services as an influencer if you want to get people to buy your latest book or plan life coaching sessions. 


Authors, musicians, and artists can all benefit from link-building services. 

It’s great when you get a lot of views on social media platforms, but these views rarely lead to revenue. When you incorporate links in your content as an artist, you can lead people to purchase your latest material or songs. Once you get them on your page you can have an SEO team guide them through your content. 

You can get your materials listed in local directories and provide links to your site. You should lead people to your listening or viewing page to get a quick understanding of who you are. 

SEO service teams can use effective links that will get you making money, which can be difficult as an up-and-coming artist. 

Steps to Find the Best Link-Building Company

Most people don’t realize it, but business owners work an average of up to 90 hours each week in the United States.

Running and managing a business will pull you in every direction possible. Most owners run from task to task, trying to prioritize the most important things first. Instead of fighting for time to improve your digital marketing strategy, you should consider getting help.

Below are a few factors to consider when searching for a reliable link-building company. 

Know Your Needs

If you don’t know where your company’s digital marketing currently stands, you’ll have to do some digging.

The more you understand your needs, the easier it’ll be to find a company that can meet and exceed your expectations. Write down your goals for using links and if you want to increase online traffic. Try to be specific and learn more about the items you don’t know. 

Identifying your needs from the start will save you time and money. Think about your timeline and decide if you want quick or advanced support from the company to match your growth. 

Set a Budget 

The size of your company and its needs will significantly influence your budget.

Work with your financing team or financial advisor to determine how much money can be allocated toward digital marketing. Link-building services will only be a portion of your digital marketing budget, so don’t put all your eggs in one basket. 

Set a reasonable budget and compare it to the general prices of link-building services. If you have a tight limit, https://www.grizzlymarketing.com/our-services/linkbuilding/ can help. Grizzly Marketing provides excellent content that will improve your website traffic. 

Read Online Reviews 

You can learn a lot about a company when you pull up its online reviews on a search engine.

Previous and current customers’ past experiences they’ve had with the companies you’re considering. Many of the comments and reviews can provide insight into the services you’ll also get or if the company is a scam. You should always read the reviews to understand the unbiased view of the company. 

If you find negative reviews, don’t be afraid to mention them during a discussion. You can learn if previous issues have been resolved and how. It’s always a great place to discover all the wonderful things link-building companies have done for others!

Compare Costs

Depending on your needs and budget, there are often a variety of link-building packages to purchase. 

Avoid price-comparison charts since they are biased and exclude competitors with similar prices. It’s best to go to each site to obtain the costs. If the prices aren’t listed on the website, you can work with a sales associate to determine how much your package will be. 

Keep your eyes open for promotions and discounts. Throughout the year, link-building services will cut costs to encourage new customers. 

Research Offered Services 

Understanding the offered services by each company can help you find the most suitable choice. 

You’ll want to compare your needs to what the company can offer you to ensure that your goals can be obtained. Some people recommend doing a competitor analysis to learn about the quality and quantity of links that the company intends to use. Make sure the links will be relevant to your industry so they are effective. 

A great way to learn more about the services each company provides is by requesting samples. Link-building companies should have past examples they can show you to get a better idea of the quality of their work. 

Have You Tried Link-Building Services Yet?

Link-building services can help your company increase revenue and productivity. 

Whether you’re a business owner, influencer, or blogger, you can get more people on your site to make purchases. Including relevant links in your content will act as a call to action and send people directly where you want. Instead of linking homepages, other links can be more effective in getting people to buy something.

There are a variety of ways to increase your links and connect with your audience. Don’t be afraid to make the move and find an SEO company that can help you reach your goals. Business owners are often short on time and professionals can offer more consistent and productive efforts. 

If you want to learn more about digital marketing and how you can improve website traffic, read our blog for the latest info!

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