The Importance of Marketing Management and How to Start

It is said that marketing is the lifeblood of any company. With good marketing, you can turn your product into a money-making machine. However, if you don’t have a sound (digital) marketing strategy in place, then your business will never reach its full potential. This article explores what it takes to develop an effective marketing plan and use it to grow your company’s revenue.

What is a Marketing Plan, and Why Does It Matter?

If you want to improve the financial status of your company, then you need to have good marketing management. Simply put, a marketing plan is essentially a map that states where your business wants to go and how it plans on getting there.

Your marketing management must be dynamic for it to help your business grow. A static marketing strategy does not change with time, and it will ultimately fail if your business is trying to adapt to a constantly evolving marketplace. For your marketing strategy to be effective, it must work in different market conditions while still providing the same results.

For example, let’s pretend that your company had a static marketing plan in place ten years ago to increase revenue by 10% year after year. Fast forward to today, and do you think that this plan will still be effective? Probably not. Why is that? Because conditions have changed since then, and your marketing strategy must change if you want it to still be effective ten years from now. This is why it is important to have a dynamic marketing plan that can adapt to market conditions.

How Do I Create My Plan?

How you go about creating your dynamic marketing strategy will depend on the type of product or service your company provides. For example, if your business sells food items, you might focus on developing a wide reach and targeting a demographic that is particularly interested in your company’s products. If you operate a local bakery, you might focus on developing relationships with other local businesses such as cafes. This way, if potential customers are looking to buy food nearby, they can choose between your bakery and the cafe next door – both of which provide quality products and services.

On the other hand, if you operate a big box store that offers a wide variety of products and services, you might instead focus on developing your brand and promoting it to people living near your store. If done correctly, this could lead to more foot traffic in your store and ultimately more sales for your business.

How to Create an Effective Marketing Plan for Your Company.

To create an effective marketing plan, you need to follow these steps:

1. Determine Your Target Audience.

You must know exactly who your target audience is before you can develop a solid marketing strategy. For example, if you are developing a new product for children between the ages of 5-10 years old, then you need to market this product towards young children, not adults. If you do this, you will lose potential customers because the people who would benefit most from your new product are their parents or guardians, not the kids themselves.

2. Determine What Type of Market You’re In.

There are several different types of markets that businesses operate within, and each type requires a different marketing strategy. The four main types of markets are consumer goods, industrial goods, services, and financial goods.

3. Develop Your Marketing Plan

Once you’ve determined who you’re selling to and what type of market you operate in, then it’s time to develop your marketing strategy. Your marketing strategy should have three different parts that work together to help your business grow – the customer, your product, and the competition.

4. Monitor and Analyze.

One of the most important steps in developing a successful marketing strategy is monitoring and analyzing how well each part of your plan works together to generate sales for your company. If you notice that you’re losing money due to a malfunctioning part of your plan, then you must make the necessary changes to get it working again.

If you follow these steps, your marketing management will improve!

Next, you can read the following:

Priyanka Tomar

Writer and Editor with 3+ years of experience in writing technical, academic, Journalistic and creative content


  • Advanced Professional & Technical Communication Certificate from the California State University
  • Masters of Mass Communication (MMC) from IP University 
  • Bachelor of Journalism and Mass Communication (BJMC) from University of Delhi 


  • Email Services
  • Technology
  • Software
  • Internet
  • Social Media
  • Microsoft

Core Competencies:

  • Technical Writing
  • Documentation
  • Research / Investigation
  • Information Gathering
  • Blogs and Articles Writing
  • Content Editing / Improvement

Technical Skills:

  • Operating System: Windows & macOS
  • Application Packages: MS Office, Kingsoft Office, Excel, PowerPoint
  • Software: QuarkXpress, Audacity and Adobe Photoshop


  • Obtained job experience by working for High School and Collegenewspapers, magazines, and radio stations.
  • Progressive history of writing content for Times of Africa's weekly Newspaper and Magazine edition. 
  • Worked as a senior feature writer for Web Portals - News Mantra and Capital Khabar
  • Showcased proficiency in performing content moderation in OLX India Pvt. Ltd.
  • Written news/general (including technical) articles for CSR Magazine.
  • Currently working with Battersea Corporate Pvt. Ltd. as a Senior Writer since Aug’19

Profile Summary:

  • Strong understanding of products & services to translate complex, technical information into simple, polished, engaging & user-friendly content that meets the needs of our target audience.
  • Skilled in writing blogs & articles on email service, technical instructions, manuals, assessments, troubleshooting, and guides through clean prose, strong research, and the use of appropriate sources and citations.
  • Strong capabilities to plan, research, develop, organize, write and edit operational procedures & manuals that set users up for success.
  • Creative ability for creating a visual story using tables, charts, infographics, and photographs that increase users’ understanding. 
  • Superior written and verbal communication skills, with a keen eye for detail; proven ability to quickly learn & understand complex topics as well as handle multiple projects simultaneously with an eye for prioritization.

Words from Priyanka Tomar

Communication is one of the most important elements of any business. In fact, in many organizations, employees rely heavily on written instructions, guidance, and procedures. So, as a Technical writer or you can call me a techno specialist, my work is to advance and improve both internal and external communications by writing for email services, websites, software, applications, technical instructions, and more. 

Unlike writers who usually specialize in a given field, I have the capabilities to write about any topic of interest. With every new experience, my skills are growing, and I believe that my desire to write, research, give creative inputs and above all learning makes me an ideal personin sharing unique content to enrich the lives of our valuable readers.

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