We are living in an era where it is easier for businesses of any size to dominate their competition in local search. Google My Business or GMB is a free directory-like tool from Google that allows businesses to create listings that display their products and services. GMB can help businesses get more recognition without breaking the bank.
Businesses can include all their information, making it easy for visitors to learn about their business before becoming customers. While it is possible to use this platform and see results, it requires expertise to ensure you consistently receive customers from your efforts. This article will discuss how one can use Google My Business to get more customers stress-free.
Maintain Consistent Branding
When filling out your business profile, make sure you are consistent with your brand right from your business address, working hours, and contact info. Also, use your business logo and branding colors to ensure consistency in your listing. This not only wins your customers’ trust but also helps give your business the brand equity that helps stand out from the competition. Post images that are consistent with your products or services.
Regularly Update Your Page
We are bombarded with information every minute, and to stay relevant, you need to provide regular value to visitors. GMB allows you to write posts providing customers with updates, new products or services, special offers, and events that your business may be planning to host. Make sure this information is regularly updated to help keep your profile looking fresh and drive sales for your business.
Also, writing about the features of your products or services can help improve your search engine rankings enabling your business to be found easily on Google. While preparing these posts, focus on keywords that relate to your business which will help your business receive more traffic from search.
Add High-Quality Images
We live in a visual world where images and video sell more than even written descriptions. Regardless of which industry your business is in, having high-resolution photos on your GMB can greatly improve your earnings over time. We advise you to seek professional photography to ensure the key areas of your business are captured and displayed.
Avoid using stock photos at all costs. This is because they give your business a fake image that will not relate to your potential customers. Take pictures of the products you sell, your employees, customers, or when providing your service to help draw in potential customers interested in working with you.
Encourage Customer Reviews
GMB plays a key role in building trust among new customers because of reviews and ratings that a business receives from previous customers. Once a customer is satisfied with your product or service, make sure you reach out to them asking for their review. This can be a great way of building a long-term relationship with customers who interact with your business, thereby increasing your brand awareness.
As a business owner, make sure you reply to these reviews and provide necessary assistance or solutions to complaints or dissatisfaction. Customers would be more willing to do business with you as they regard your business as genuine because you replied to the reviews.
Understand the Insights
GMB comes with free tools to help businesses run their online marketing easily. Like all web apps, it provides you with insights into how your profile is performing in general. These metrics include the number of customers that search for you, call your business, ask for directions, click on your photos, among others. Using this data, a business can tweak its listing to target a specific demographic of customers.
Also, this data can be crucial when running paid ads as it reduces the cost the business has to incur to reach more customers.
GMB allows your business profile visitors to ask questions about your business. This feature is useful since it allows the business to showcase their expertise by answering them. Make sure you provide clear and concise answers to these questions because they can help you rank higher in search results. In case there are no visitor-generated questions, you can create your questions and answer them.
Link Your Website
While the GMB profile can achieve a lot for your business, linking your business in this space can help increase the number of people visiting it. If someone likes what you have on your profile, they would be stunned by what your website has to provide. Ecommerce businesses can benefit from this exposure as customers can directly buy their products without spending any money on advertisement.
These practices are tried and tested, giving every business a chance to go big without spending much money or time. Integrating these tips into your overall marketing plan is sure to give our business a boost in sales and brand equity.
- Next, can consider reading: 8 Ideas for Small Business Marketing to Compete with Bigger Brands