Using the latest web design trends is generally an effective way to ensure interest from the attention of the online masses as businesses battle each other daily to entice new customers and retain loyalty.
With the ongoing pandemic, the world has had a lot of time to browse the internet, and it’s safe to say that there are exciting opportunities and potential for businesses, especially since many top-tier web designers and developers are offering affordable web design. What’s left is to take the plunge to start the right way.
Web design-wise, we’re seeing the embracing of nostalgia, intending to help soothe and comfort people during these tumultuous times. However, many designers are still challenging the status quo and pushing others to follow. These two web developments are shaping the future of web design in 2022 and beyond.
The web design trends below can assist you or your team develop a website that pays homage to the charismatic edge of the web’s early days while innovating toward the future.
Time and again, it’s proven that less is more. People crave simplicity, which is true of websites as the most effective ones are often the least complex. This is seen in the popularity and increased number of one-page websites that favor simple scroll navigation rather than menus and internal link navigations.
One-page websites let designers rethink their formula as a whole and determine what’s most vital to highlight for users. These sites work best for businesses that offer a few products or services or those that want a portfolio site. One-pagers can also serve as a nice bridge to get people to other places (think landing pages).
One-page website mentality ultimately forces designers to produce more creative work.
What was considered as simply being thoughtful design is now becoming a standard. Developing a baseline of accessibility for your visitors is a major step in looking beyond societal assumptions. For example, pink isn’t just for women, and macho elements like skulls and flames don’t need to be the focus to entice a male audience. Designers should start avoiding making any assumptions about site visitors.
The hero section of a website moved towards not solely relying on imagery or photo carousels to be effective. Making it simpler can set the tone for why the website is there in the first place and what visitors should do. You can blend design techniques using color, shapes, typography, and layout to show your unique brand identity as simple yet appealing.
Any web designer worth his salt spends hours playing around with typography. No graphics or images, type. However, words can become more of a graphic element at a certain size than just a copy, turning typography into a visual focal point of a site. Picking the right fonts will help set the tone for the audience, so it’s crucial to find the balance between size and scale.
Designers use lines to define paragraphs, sections, headers, and website product galleries for added visual weight and flair. The linework is also effective in creating dynamic grids for a webpage. In many cases, structured lines and grids will make static websites feel app-like. This design style gives websites a more physical feel, almost similar to a newspaper or magazine.
Now that you know some of the top design trends to follow for maximizing web presence, it’s time to apply them to your site. Don’t own a website yet, or are you looking to add another web address? You can find many affordable web design services that fit your budget and preferences in expertise.