5 Signs Indicating It’s Time for Website Migration & Redesign

Are you thinking of expanding your business? Or your website has outdated elements and a slow loading speed? You should consider website migration or redesign based on your needs. Not sure what exactly these terms mean? Read on to know about it and its benefits and why it matters for the success of your business before contacting a website redesigning service.

What is Website Migration?

Website migration is a term broadly used by SEO professionals when a website undergoes substantial changes in areas that can affect search engine visibility. Typically, it involves changes to the site’s location, content, design, content, or UX.      

You can think of website migration as your business moving to a new location, but you need to take measures to make sure that your customer can reach your new establishment. Also, you need to ensure that all the necessary utilities to run a business are in place. 

With a proper site migration, you can ensure that users can reach your new website, and you can conduct business as usual. Book an appointment with an experienced and reputable website migration service to migrate your website successfully.  

Also, Read to Know Why Choose Professional Web Design Services?  

What is Website Redesign?

To redesign a website, you need strategic planning and knowledge to utilize the available data to create a site that meets the future goals of your business. 

Some businesses mistake website redesigning for website refresh. Website redesigning refers to the little resemblance to the former website. On the other hand, a website refresh means the functionality and coding of the site remain the same, but some of its features will change.  

The reason why you should consider website redesigning varies from one business to another, but to provide a better user experience and drive higher conversion rates are common purposes. Considering website redesign becomes indispensable in this changing marketing landscape because around 94% of first impressions purely depend on the instant aesthetics, and if they are good, customers want to spend more time on your site. This is why 73% of companies invest in website design.

To help you better understand the difference between website migration and redesigning, here we have created a table:

Website MigrationWebsite Redesign
Usually, this applies when you are moving from one technical platform to another, say WordPress to Drupal.Redesign implies you are changing many elements.
After a website migration, the website looks pretty the same; it has the same number of pages, the same layout, etc. It’s just that the entire website is migrated from one technology stack to another.This could mean rebranding when you change the logo, brand colors, and brand fonts or several other elements. 
Another definition of migration is upgrading versions; Say moving from WordPress 5.4 to WordPress 5.9This could mean that you are redesigning the look-feel and layout of your pages. With redesigning, you can reorganize your site’s content, add pages, remove pages, and much more.

Five Signs Indicating It’s Time for Website Migration and Redesign

Slow Page Loads

People visit a website to find the information right away. If they see a delay in page load, they will definitely move to other websites that can adversely affect your traffic and sales. There can be many reasons behind the slow loading speed: maybe the tech stack is bad or the infrastructure is insufficient, etc. You can overcome this challenge and make your site more responsive with website migration.

Outdated Web Design

There are many reasons why you should consider redesigning your outdated site: this might be because your business has changed; the products you wish to illustrate, the services you wish to highlight or the audiences you want to serve, or the value propositions you have, are no longer relevant with the current landscape. Today, customers look for the aesthetics of a site to judge a site. If they feel the website is too busy or the design looks a couple of years old, many customers will likely not come again to the site.  

Visitors are Not Engaging

If your visitor is not reading or viewing your blog posts, graphics, videos, and posts, it is disappointing. However, it may be the website quality instead of content that fails to interact with the audience. You will be amazed to know that around 38% of people stop engaging with a website if the layout is unattractive. So, it will be best to reach out to a website redesign services to make your website appealing.

Lead and Sales are Dropping

This is an obvious reason why you should consider website redesigning – after all, the whole purpose is to attract potential buyers, generate leads, and increase revenue. A consistent decline in leads may indicate that you should now make necessary changes.

Inconsistent Branding

A good web design helps you improve the brand image that ultimately helps you garner long-term benefits. If the design and logo of your site considerably differ from in-person displays and print collateral, it can be confusing for your audience. You need to redesign your site so that the symbol and message of your brand can easily be delivered to your customers, and they can remember your business.

Here are some other reasons why you should think about website redesigning or look for website migration services.

  • The website is too slow to launch new pages because of the poorly designed templates.
  • You are too dependent on developers and cannot manage the content yourself.
  • You are looking at a much broader Digital Experience Platform (DXP) and need to migrate your CMS because it has limited capabilities.
  • You are looking to provide advanced personalization capabilities, and your CMS cannot handle it.

Benefits of a Website Redesign

  • This allows you to create a more effective content management strategy.
  • It helps you include new keywords and phrases for SEO (search engine optimization) purposes.
  • You can provide a good experience to your customer regardless of the type of device they are using to access your site. It allows you to overcome the challenge of slow loading speed and helps you optimize the site for mobile phones to gain a good share of the traffic. To achieve this, you need to consult with website redesign services because they are mindful of resolution and screen size when implementing the upgrades.
  • Google considers the site speed to rank it on the SERPs (search engine result pages). The faster your website displays pages, the higher your site’s chances will rank.
  • You can make your site secure, which will create trust among your customers. 

Takeaway!

It is indispensable to have an appealing, interactive, agile, and responsive site in this dynamic landscape that can leverage your business and meet the current standards. Above are some issues that can affect your leads and revenue if you don’t upgrade your site.

To mitigate these challenges, you need to keep up with the latest technology (e.g., the new releases of WordPress or Drupal, etc.). Website redesign services can help you tackle the problems and design a site that can work wonders for your business.

Next, Read About Ingenious Design Trends to Follow to Maximize Your Web Presence

Mathew Wiggins

Mathew is a digital marketing expert and has in-depth knowledge about SEO, SMO, PPC that he offers through his articles. He has recently started making digital marketing videos and has even developed interest in app development.

Expertise

  • Digital Marketing Expert
  • App Development Expert

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