7 Practical Ways to Increase Engagement on Instagram

January 18, 2023

In this digital age, every business is competing to promote its brand on various social media platforms. Out of all, Instagram is the most powerful tool to build a strong network and uplift your brand online. 

However, to enjoy such benefits you need to have a high engagement on the platform. To make your brand the center of attraction you need to increase the number of likes, shares, and comments on your posts. 

Getting more engagements can be a hard mountain to climb. Nevertheless, influencers can always buy followers for Instagram to boost their page but then why not save this cost by learning some practical ways to increase engagement on Instagram. You just need to know the right tactics to grow your Instagram followers organically. 

In this post, we are sharing a list of 7 practical ways to increase engagement on Instagram. These tips will help you create amazing posts and help you connect better with your followers. 

1. Draw Attention by Sharing Relatable Posts

Share content that your followers can relate to, this way they will repost and increase the visibility of your page. Of course, you want to talk about your products, you can modify your product content according to the interest of your followers. 

Analyze your profile and track which content is getting the best results. Similar content should be posted with relatable captions. This is one of the best ways to gain more followers on Instagram. 

Remember, that your content should be of high quality, make sure it is visually appealing and at the same time reflects your brand perfectly. 

2. Post Stories with Stickers Daily 

Instagram stories are one of the perfect tools to connect with your followers on a personal level. Just keep in mind, this technique will only work if your stories are consistent and engaging. 

Add different types of stickers to your stories to make them more fascinating. It is an excellent way to interact with your followers. Instagram provides various types of stickers including questions, quiz, countdown, polls, and so on. 

In this way, you can connect your brand with a larger audience and generate traffic on your website also. Just don’t forget to use the “Swipe Up” option in your Instagram stories. Also, highlight your stories into different categories, this makes your feed look more organized. 

3. Write Meaningful Captions 

Instagram is a visual social media platform but merely posting pictures or videos will do no good to increase your visibility on this platform. Your posts need to have strong and meaningful captions reflecting your brand values.

To boost up your engagement rate, ask interesting questions in your captions. In this way, you can strike up conversations with your followers. You can always hire a professional writer to do so. 

There is plenty of content for captions like giving tips, telling a story, asking questions, and so on. Just remember, the key is to provide content your followers actually want to read. 

4. It’s all About Hashtags

Hashtags are one of the most important bits of an Instagram post. With this feature, you can also get a chance to trend on the explore page of the platform. Your hashtags should be specific and related to your brand. 

Also, remember to use trending hashtags with every post, this will largely impact your engagement rate. You can always use a lot of hashtags in a post. However, it is better to add fewer hashtags, not more than 7, to look more professional. 

You should also create a unique hashtag for your brand and add it to every post. This will help you to make your brand stand out in the crowd of millions. The unique hashtag should perfectly reflect your brand. 

5. Generate Engagement by Posting Video Content 

The impact of video is greater than text, you should take advantage of video content to attract more engagements. Different video formats can be used to post creative content highlighting your brand. 

Video content is more engaging than image content. So, why not shoot something fascinating with some music or text and gain more likes. You can make tutorial videos, unboxing videos, footage from live events, and many more. 

You also have access to post video content in different forms like IGTV videos, Instagram reels, video stories, or simply on the feed. Your video should be informative with a pinch of creativity to get more traction on the grid.

6. Post at Engaging Hours

The Instagram algorithm is not easy to understand, but once you are through, you can reap benefits out of it. According to the algorithms, it is better if your post gets more likes in a short period. 

You can monitor and track the analytics of your account to know at what hours your engagement rate is high. The right time depends upon various factors, every user has different peak hours. 

Avoid posting at the wrong time, you can schedule posts ahead of time with a new feature of Instagram. Also, it is very simple to figure out your account’s most engaging hour; various sites provide tools to do so. 

7. Team Up with Influencers

Collaboration is yet another way to drive higher engagements. Instagram is the world of influencers and if you want to thrive in their world then Team up with them. 

With influencer marketing, you can send your products to various influencers and get them promoted with minimal promotion fees. Paid partnerships can be very beneficial in creating awareness for your brand, and attracting more engagements. 

Also, remember never to compromise with the quality of your content as it is the most important thing which affects your engagement on Instagram. 

Instagram is full of opportunities to drive engagements on your posts. You just need to know the right strategies to do so. Above, we have listed the most practical ways to gain Instagram followers and boost up your Instagram page. Our work is done, now it’s your turn! 

So, what are you waiting for? Apply the blend of these tips on your account and keep your audience connected!

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