The nature of social media encourages sharing in a way that can be a challenge to people’s privacy. It could be argued that “social media” and “privacy” are diametrically opposed. While social media is about sharing with others users – known and unknown – limits are necessary for the sake of safety and security.
Social media privacy is important because it helps protect social media users from harassment, exploitation, and exposure to fraud. The concept of social media privacy aims to reduce the amount of private information we receive concerning others and how much they receive about us.
Also, Read This: How to Protect Kids from Cat Fishers with Social Media Spy App?
Criminals can use the personal data we publish online against us.
But it’s not only criminals we need to protect ourselves from. Social media giants also profit from our personal information. They can (and do) use data mining to analyze their users’ likes and dislikes, interests, demographic, professions, photos, religious beliefs, and more. They can then (and do) use this data to deliver targeted ads.
If you have not updated your settings to deny their ability to use your data, they can also:
Everyone. Even if you’re not using social media, someone you know probably is. According to Statistica, more than 4 billion people were using social media in 2021. Every social media user increases the chances that your image and your private information may be shared online.
And what about those times when a social media user takes a selfie and you or your car happen to be in the background? In a world where anything and everything can be shared online, social media privacy is an issue for everyone. Here’s why:
Phishing and malware are two of the most common issues involving social media – highlighting the need for social media privacy awareness and control.
Phishing – these attempts to get hold of your private information frequently take place via social media. A common phishing attack involves the criminal pretending to be a social media platform. When victims attempt to log in to the social media network, the criminals gain their password and username, which makes their real social media account vulnerable.
Malware – Having attained a username and password via a phishing attempt or another ploy, fraudsters may use their victims’ social media accounts to distribute malware. This malware can create havoc, such as sending emails from the victim’s email account or denying them access to their files.
Because you can lock yourself in a woodland cabin and people will continue to send your personal information around the internet, it’s near impossible to ensure 100% social media privacy. Nonetheless, you can take some actions that will reduce your vulnerability to social media privacy issues.
The world is increasingly connected and more of what we do takes place online, making social media privacy more challenging and more important than ever. While it’s not completely possible to control where our information is used and how it is stored – that particular genie is out of the bottle – we can improve our awareness of social media privacy and take steps to protect ourselves and those we love from nuisances, criminals, and big businesses.